NTR-Surender Reddy film on Digital Camera

NTR's new movie with director Surender Reddy was launched today at Annapoorna Studios. Tentatively titled Rachcha, the movie is produced by B.V.S.N. Prasad and will also star Shyam of Kick fame. The director has reportedly opted for digital cameras for this film. If this goes as planned, this will be the first major commercial Telugu movie that will be shot completely on Digital Cameras.

The movie is touted to have amazing action sequences. For action sequences usage of visual effects has become quite common these days and using digital camera apparently helps with the computer graphics. Hence director Surender Reddy has decided to employ digital cameras.
It is heard that ARRI FLEX cameras will be used for the movie. Generally ARRI company cameras are used to capture action in Telugu films. ARRI FLEX cameras are the first digital cameras from the company. It is learnt that methodology of using non-digital cameras and digital cameras of ARRI company is quite similar, hence the film's cinematography team has opted for ARRI FLEX.
Only recently movies like Rakta Charitra were shot on digital Red Cameras. However, Rakta Charitra cannot be completely considered a full fledged Telugu film. With this film though looks like a digital wave will sweep over Tollywood soon.